Propagate
supporting parents, inspiring play.
The Challenge
Focused on supporting parents and encouraging developmental play, Propagate is a children’s development company that offers educational toys, helpful blog posts, and a podcast for navigating parenthood. With a preexisting logo and brand guidelines in place, this academic collaboration with a fellow student centered on bringing Propagate’s warm, energetic personality to life through a full website design.
Client
Propagate
Know-How
Figma
The Outcome
Propagate’s web and mobile pages create a bright, friendly experience for parents seeking guidance and inspiration. The homepage introduces toys by age, featured products, and quick access to key information. The toys page organizes items in a clean, scrollable grid for simple browsing, while the articles page displays helpful guidance for parents, with each article page offering a clear, readable layout. With bright colors, playful imagery, and a user-focused structure, this design gives families an engaging and supportive space to explore developmental play.
