Blue Birch Provisions

"good food for healthy living."

The Challenge

Blue Birch Provisions came to us looking for a refreshed brand identity, cohesive packaging for their frozen meals, and a modern website. In this collaborative client project, the packaging process was led by my teammates, while I designed and developed a user-focused, store locator informational website.

Client

Blue Birch Provisions

Know-How

Adobe InDesign

Adobe Illustrator

Figma

WordPress

The Outcome

Blue Birch’s new website focuses on creating an intuitive experience that highlights their nutritious ingredients and core brand values. The About Us page highlights Patricia & Robert’s journey as Blue Birch came to be, the Ingredients page explains how “each ingredient earns their place,” and the Store Locator page does just that. Across digital and print, Blue Birch Provisions hits the market with a cohesive identity, 100% plastic-free packaging, and a lively website.